Wherever there is uneven distribution, there is an opportunity.
Chances are, in an unevenly distributed marketplace, there will a portion of that market that feels marginalised, underserved.
That is your opportunity. To even up the distribution.
And even though it might seem like a small opportunity, relative to the bigger market, it might just be big enough for you to eke out a business for you.
#marketopportunities #businessopportunity #businessstrategy