If you’re selling a product or service these days, chances are you spend a fair amount of time trying to not offend some people.
To maintain a level of political correctness.
But if you have a product designed for slim young women, it’s ok that your website doesn’t feature bigger, older women.
They’re not your market. They’re not your customer.
It doesn’t make sense for them to be the face of your product.
Don’t get me wrong, I’m all for diversity at a business level. Indeed, I think it’s critical.
But when it comes to your product or service, usually what works best is a targeted, focussed marketing strategy.
And if that means you upset those who don’t align with your demographic, that’s ok.
#politicalcorrectness #targetedaudience #truetoyourself